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Creating a Mobile Application


What to know when Creating a Mobile Application

Creating a Mobile Application

Where to start when creating a mobile application?

First place to start when creating a mobile application is deciding the purpose of the mobile application. Is this mobile application meant to be a business in itself, generate leads, generate sales, provide convenience, streamline operations, gather data, or just entertain? You need to define the purpose so that you have a guiding principle throughout creating your mobile application. A mobile app that has lost its sense of purpose is one destined to failure.  Once you define the purpose then you need to define your target market.

Creating a mobile application with the target market in mind.

You must think about your target market when deciding what your application should be and do. The target market could be determined by the idea or the target market could determine the idea.  For example (An Idea picking the target market), if your idea for creating a mobile application was a racing game for android. Then it would determine a target of people interested in playing racing games on their smartphone. With it being android and the type of game you’re looking a predominately lower income younger male audience. For example ( The target market picking the idea),  if you’re a business that sells bikes then you want an idea that will make your customers think of you, a feature they will use and find useful, and encourage them to share your business with their friends.  This can be done with creating a mobile application that allows them to view there speed when biking, create a route, see how far they biked, buy a product from you, and share their accomplishments through social media.  Now it is important that with either idea you continual input from your target market in order to create a mobile application that will be successful and wanted.

Deciding your features, platform, and budget when creating a mobile application.

Ideally you would have an unlimited budget and be able to accomplish everything you ever wanted, sadly that is not the way of the world so your budget will determine what you are able to go forward with. You could make the best custom mobile application in the world for you however sometimes it is best not to go all out in the beginning. There is nothing wrong with a soft opening, and what I mean by that is that there is nothing wrong with putting out a mobile application that is not everything you ever wanted because you want to have some budget left to get people’s reaction and allow yourself to fix things that you might have missed the first time around. Maybe people do not like your round buttons and you need to change them to a square? With that being said determine your budget, and once you have decide your features and platform based upon what features and platform will accomplish the mobile app purpose and be something your target market wants.

Creating the Mobile Application

The creation process itself should be custom done to allow for long term upgrades, and mobile SEO so that your mobile can be found when people search for it. Make sure your working with a mobile development company that knows what they are doing and they have more than a few apps on the market place or a ton of apps with almost no downloads.  You want a good mobile application development company that is going to take the time to make a great mobile application for you that works.

Contact AB Mobile Apps today to get a quote on creating a mobile application!

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